Background

CapForge, a bookkeeping, tax filing, and payroll service provider, had been online since 2003 but struggled with organic traffic growth for over two years.

To address this, we launched a comprehensive SEO campaign, starting with on-page and technical SEO improvements. We then conducted a content audit to identify areas for content refresh and new topic opportunities.

Next, we focused on manual blogger outreach, securing high-authority, niche-relevant backlinks to enhance credibility and rankings.

Within weeks, the website showed remarkable improvements, with organic traffic growing from 329 visitors in August 2020 to 1,900 visitors by January 2021—an increase of over 100% in just four months.

SEO Strategy & Implementation

On-Page & Technical SEO Optimization

  • Improved meta titles, descriptions, and on-page factors to align with Google’s quality guidelines.
  • Enhanced page loading speed and implemented structured data for better indexing.

Content Audit & E.A.T. Optimization

  • Identified and filled content gaps on service pages and blogs.
  • Refreshed outdated content to improve relevance and ranking.
  • Strengthened the website’s Expertise, Authoritativeness, and Trustworthiness (E.A.T.) by featuring professional accountants’ author bios on blog posts.

Backlink Building Strategy

  • Focused on securing links from finance and accounting-related websites with DA 30+.
  • Conducted targeted guest posting, averaging four guest posts per month.
  • Contextually placed links within high-quality content to drive relevant traffic.

Results

  • Organic visitors increased from 329 to 1,900 within five months.
  • The website saw consistent growth in traffic to key pages like the homepage, pricing, and bookkeeping service pages.
  • Achieved an all-time high of 1,300 monthly organic visitors by January 2021.

Conclusion

For a YMYL (Your Money Your Life) website like CapForge, building trust was key. Our holistic SEO strategy—covering content, backlinks, and technical optimizations—resulted in a substantial increase in organic traffic and overall site authority.

The results speak for themselves, demonstrating the impact of a well-planned, data-driven SEO approach.