A Powerful Recovery Story After a Google Algorithm Hit
About
This Edu-Tech website has been operating for nearly seven years, consistently growing its organic visibility by publishing quality content daily.
Over the years, they successfully outranked major competitors and became a leader in their niche.
Their goal for 2020 was to reach one million organic users. However, just as everything seemed to be going well, the May 2020 Broad Core update hit unexpectedly.
Organic traffic dropped significantly, leaving them uncertain about achieving their target with only a few months left in the year. That’s when we stepped in to help them get back on track.
Background
Everything was going smoothly for this Edu-Tech website until the May 2020 Broad Core update. Their previous SEO agency couldn’t identify the issue behind the sudden drop in traffic. As a result, the management decided to bring in another SEO team and chose us for the task.
Their objective was clear—recover lost rankings and implement a strategy that would increase organic traffic by 20% month over month.
Since we enjoy taking on challenges, even if it means going the extra mile, we accepted the project. Today, it stands as a testament to how a well-planned SEO strategy can turn things around.
Our SEO Strategy
With the website receiving close to a million organic visits each month, we decided to handle it as a managed SEO project. The first step was to create a detailed SEO strategy. Our team took a 360-degree approach to not only restore its past rankings but also improve them.
Our Action Plan
A customized SEO solution worth $10,000+/month was planned in November and continues to be executed.
On-Page SEO
- Optimized meta titles, descriptions, and schema for better SERP rankings.
- Ensured blog posts were published under real author names and linked to their social profiles for credibility.
- Improved page speed to meet Core Web Vitals standards.
- Implemented AMP, as most users accessed the site via mobile devices.
Content Audit
- Identified highly competitive topics where only long-form content could drive results.
- Conducted a content audit to highlight high-traffic potential topics and added them to the content calendar.
- Refreshed existing content to include the latest updates, ensuring it remained evergreen.
Backlink Building
With website performance optimized and content refreshed, we began link-building activities. Leveraging our inventory of 50,000+ niche-relevant domains, we selected high-authority sites in the finance sector.
Since the website had a 30+ Domain Authority (DA), we targeted sites with 40+ and 50+ DA for link placements.
Results
Within just one month of implementing our SEO strategy, the website showed a visible increase in organic traffic. Since then, it has achieved 20% month-over-month growth.
Conclusion
The website reduced its SEO spending by 70%, mainly because our business model differs from other agencies. Unlike firms that outsource most SEO work, we have a team of skilled SEO professionals in-house across India and the US.