Local Business Expands Team After 12x Surge in Traffic

Denver Wash & Fold is a local business providing professional washing, folding, and dry cleaning services in Thornton, Colorado.

About Denver Wash & Fold

Launched in June 2019, the website was designed to attract customers looking for convenient laundry drop-off and pick-up services. However, in the initial months, organic growth was minimal, and the business struggled to appear in Google’s local map pack.

Challenges

In November 2020, Stan Ventures began working on link-building for Denver Wash & Fold. At that time, the website had fewer than 100 organic visitors per month.

Our Approach

Although our primary focus was link-building, we also recommended creating high-quality blog content, optimizing on-site elements, improving site structure, and developing dedicated service and location pages. This ensured that the impact of backlinks wasn’t hindered by other SEO shortcomings.

SEO Strategy

Alongside backlinks, we helped secure high-quality citations, encourage customer reviews, and optimize the Google My Business profile with relevant details.

Results

Shortly after implementing these strategies, the business started ranking in Google’s local map pack for “near me” searches.

Over ten months, Denver Wash & Fold climbed to the top three positions for several highly competitive local keywords.

Growth and Impact

Organic traffic growth aligned with the increase in referring domains. The results were so significant that the client experienced a sharp rise in foot traffic, with long waiting lines at their store.

When we started the campaign, the website had around 70 visitors per month. Within a year, this number surged to over 800 organic visitors per month—and continues to grow.

For a small local business like Denver Wash & Fold, this 10X increase in traffic exceeded expectations, proving the power of effective SEO strategies.